Our client is a Global financial services provider of online retail foreign exchange, currency conversion, and online foreign currency transfers. The objectives were twofold, across two campaigns. This campaign was based on a CPA objective with the aim of driving customers to open a live or free demo trading account with a CPA target across three key markets (U.S., UK, Singapore). The client wanted to achieve 5 million impressions at a $2.00 CPM. If the campaign was successful, the client wanted to dramatically increase spend and market reach through future campaigns.
Further to this, a retargeting objective was directed towards newsletter subscribers with a goal of 1 million impressions at $2.00 CPM.