With 84 cinemas and over 800 screens, Vue Entertainment is one of the leading cinema chains operating in the UK and Ireland. Their objective was to increase in-theatre traffic and sales across the business.
Vue Entertainment partnered with The Exchange Lab to drive sales and in-theatre traffic for a number of Blockbuster and niche audience films over the year. By targeting customers across mobile and desktop and adopting a multi-platform approach, The Exchange Lab was able to quickly align, perform and achieve a low CPA.
The Exchange Lab implemented a ‘client first’ strategy that saw Vue Entertainment receive audience information that they did not already have, helping to further build their marketing strategy and increase sales across the business.