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glossary

DSP? CPM? DCO? CPA? Don’t Worry, Just Take a Look Below.

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Geotargeting

Displaying (or preventing the display of) content based on automated or assumed knowledge of an end user‘s position in the real world. Relevant to both PC and mobile data services.

High Impact Units

Large canvas advertising formats that take up much of the webpage and are well known for driving higher response rates (clicks, interaction, engagement). They can often have interactive elements to them.

Impression

((Did you leave a good one last night?))

A measurement of responses from a web server to a page request from the user browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to opportunity to see the page by the user.

Inventory

The number of ads available for sale on a website.