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glossary

DSP? CPM? DCO? CPA? Don’t Worry, Just Take a Look Below.

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Keyword

Specific word or series of words entered into a search engine by the user that produce a list of websites related the keyword(s).

Keyword Targeting

The use of specific keywords to find related content.

KPI

(Key Performance Indicators)

Key Performance Indicators are objectives that help define and measure the progress of goals set by the organization.

Linear Video Ads

Refers to an ad that takes over the full view of the video and is presented before, between or after the video content has been consumed by the user.