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glossary

DSP? CPM? DCO? CPA? Don’t Worry, Just Take a Look Below.

vwx

Weather Targeting

Uses location-based data automatically to serve a targeted ad to a user, based on real-time weather conditions, current temperature, wind speeds, and humidity.

Whitelist

A list of trustworthy websites an advertiser allows their adverts to be placed on.

Win Rate

(IT'S THE TAKING PART THAT COUNTS (so my mother told me...:-())

Is the ratio of submitted bids and won impressions (comes as a percentage).