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Brands Define Meta-DSP

The digital advertising landscape is constantly evolving and adding new technology offerings. The Meta-DSP is the latest and most effective tool in programmatic advertising. But what is it exactly? In this video marketers and industry leaders take a stab at explaining the meaning of a Meta-DSP in their own words. GroupM’s CDO, Rob Norman and The Exchange Lab’s CSO, Tim Webster share the true definition.

 

 
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