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Cannes 2016 Programmatic Playbook

Within these pages you will find insights on how to effectively plan and execute creative for programmatic, along with opportunities for running programmatic campaigns in foreign markets, including APAC. We look at how to best engage millennial audiences, and take a glimpse at the past to see how much ad tech has truly changed in the last five years. We also take a frank look at the ramifications of ad blocking, and explore how mobile advertisers can learn from display’s mistakes.

Download a free copy of the Cannes 2016 Programmatic Playbook here.