The Exchange Lab - Powered By Proteus

News / Events

Breakfast With M&M Global & The Exchange Lab

 Wednesday 4th November 2015
The Haymarket Hotel, London UK

dual logo-01

The Exchange Lab and M&M Global are teaming up to host an exclusive breakfast on how programmatic technology is shaping the future of marketing. The breakfast, which is now full, will take place on Wednesday 4 November at the Haymarket Hotel, near London’s Piccadilly Circus.

InterContinental Hotels Group (IHG) manager, mobile, social and programmatic Europe, Fabrizio Di Martino will provide the keynote address.

He will discuss how IHG entered the programmatic space, the obstacles it overcame, and how it is successfully engaging customers through programmatic marketing.

Other speakers include Ebiquity chief strategy officer Nick Manning, Oracle Marketing Cloud director, data management platforms, Zuzanna Gierlinska, The Exchange Lab executive chairman Chris Dobson, Financial Times global sales director Dominic Goode, Telegraph Media Group group sales and trading director Jim Freeman, and M&M Global managing director Jeremy King.

“With the growing demand of brand marketers wanting to educate themselves on marketing technology, and in particular programmatic, this breakfast briefing is a fantastic way for them to learn how to overcome challenges in an open forum environment, alongside their peers.” Phil Guest, VP international, at The Exchange Lab.




How Technology Is Shaping The Future of Marketing For Brands

Breakfast with M&M Global & The Exchange Lab

With a jam packed agenda, we ask that you please arrive on time – 8.30am

Welcome Remarks And Breakfast

Chris Dobson, Executive Chairman – The Exchange Lab

Key Trends in 2015

Jeremy King, MD Publishing – M&M Global

Panel – The Future Of Publishers And Their Audience
Jeremy King, MD Publishing – M&M Global
Dominic Goode, Global Sales Director – Financial Times
Jim Freeman, Group Sales and Trading Director – The Telegraph

Unlock The Value Of Your Data Management Platform: 5 Actionable Tips
Zuzanna Gierlinska, Director DMPs – Oracle Marketing Cloud
Hear about the rise of client side DMPs and how advertisers can use data to improve ROI and engagement.

Industry Challenges Spotlight: How Advertisers Can Improve Marketing Measurement – Q&A
Nick Manning, CSO – Ebiquity
Tim Webster, CSO & Co-founder – The Exchange Lab
Leading independent marketing analytics company, Ebiquity and The Exchange Lab will discuss common client challenges and how they can overcome them.

The Journey To Programmatic Marketing Success
Fabrizio Di Martino, Mobile, Social & Programmatic Manager EuropeInterContinental Hotels Group
Hear IHG’s programmatic experience of working with an agnostic programmatic strategy and how they are conquering their digital challenges.

What Can Clients Do To Ensure The Most Productive Business Partnership?
Jemima Villanueva, Strategic Partnerships Director – The Exchange Lab

Open Forum – Q&A