The Exchange Lab - Powered By Proteus

News / Events

Fall 2015 Programmatic Playbook

Fall is a time for new beginnings and crisp ideas.

In our Fall Playbook we showcase insights around Black Friday and Cyber Monday campaigns, demonstrating why you should include a programmatic approach to your holiday media planning and buying. We also highlight two new products, Sports Sync and Weather Sync, which help connect your audience and engage them at the right time, in the right place.  In this edition, we explore new frontiers and highlight the future of programmatic advertising on television. Finally, let us introduce you to some of our team members from around the globe who share some of their favourite fall activities. Pull up a chair, grab a tea and dive in. We also encourage you to reach out to our incredibly knowledgeable team with questions or comments.

View the Fall 2015 Programmatic Playbook here.