Join The Exchange Lab at Festival of Media Asia
22-24 March 2015
Monday 23rd March, 12.20pm: TV is the last of the traditional media sectors to move into programmatic. These ‘next generation’ advertising solutions all have one thing in common – technology – the connective tissue between content, the consumer, brands and advertising. Media veteran and Exchange Lab Executive Chairman, will discuss the challenges facing linear TV advertising trading models in his presentation The Future of Programmatic TV.