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iMedia Breakthrough Summit 2015


Join us at theĀ iMedia Breakthrough Summit, Austin, TX, USA

October 26-28, 2015

The Exchange Lab are proud sponsors of this year’s iMedia Breakthrough Summit in Austin, Texas.

In this new era of automation, it is more important than ever before to ensure that the right systems and the right people are in place. Flawless campaigns are executed by talented marketers who know the technology and use it to push out killer content that hits the consumer in the right place and at the right time.

At this year’s iMedia Breakthrough Summit, we will explore:

  • Failing fast: creating a culture that fosters innovation
  • Multi-channel programmatic
  • “Under the hood” of programmatic buying
  • Finding a common vernacular between departments/internal communications
  • The marketing shift from globalization to personalization
  • Fixing programmatic’s transparency problem: how to solve for loss of quality control when buying programmatic inventory
  • How to work with new organizational forms: marginal change vs. radical change?
  • The new world of content marketing: delivering the right content to the right consumer at the right time in the right place.
  • How do you make great creative — sight sound and motion — in a programmatic world?