Join The Exchange Lab at Performance Marketing Insights, London, UK
October, 29-30, 2015
Friday 30th October, 10.00 am: We live and market in a data-rich environment, with the capability to connect offline and online activity in an almost seamless fashion.
Year on year, the need to break down barriers that stand between traditional and digital advertising is amplified, and it’s through the use of data that marketers learn about the benefits that channel integration can provide.
The Exchange Lab’s Senior VP International, Phil Guest and Head of Trading Strategy and Business Intelligence will discuss emerging trends on mobile, linear TV and the role that creative plays in the path to purchase.