The Exchange Lab - Powered By Proteus

News / Events

The Exchange Lab appoints AOL’s Penny Harris as Senior Vice President, International

The Exchange Lab appoints AOL’s Penny Harris as Senior Vice President, International

GroupM’s specialist programmatic division expands international direct business team


London, 8 September, 2016: The Exchange Lab, the specialist programmatic division within GroupM Connect, is pleased to announce the appointment of Penny Harris as Senior Vice President of International Business Development. Harris will be responsible for developing sustainable client relationships and implementing a revenue growth strategy in all markets outside of North America as part of The Exchange lab’s direct client specialist arm.

Harris will report directly to Chris Dobson, CEO at The Exchange Lab, “I’m delighted to have Penny on board. She brings a great depth of knowledge and experience in digital and technology. Penny and I worked together at Microsoft in the mid-2000s, and I am extremely happy that she is joining us to lead our International direct revenue team.”

Penny Harris, states: “I am excited to be joining The Exchange Lab at such an interesting time for the company. The company’s Meta-DSP, Proteus is leading the field in terms of advancements and having been acquired by GroupM in December 2015, the solution provides brands with future-proofing capabilities. The Exchange Lab retains an active direct client business and I look forward to taking this to the next level.”

Harris joins The Exchange Lab from AOL where she served as Head of International Revenue, with a focus on both brand and programmatic advertising. Prior to AOL, Harris worked at Microsoft Advertising Global, where she held the role of Senior Director of Multinational Sales. During her 13-year tenure at Microsoft, Harris led high-performing multi-national commercial teams responsible for servicing cross-screen advertising solutions for brands and media agencies.




For press enquiries, please contact:

Jennie Rock
Marketing and Communications Manager, The Exchange Lab
+44 (0) 203 701 3108


About The Exchange Lab

The Exchange Lab (, part of GroupM Connect, is a specialist programmatic company connected to the world’s largest marketplace. The company’s proprietary Meta-DSP–Proteus, unifies the top demand side platforms (DSPs), marketing technologies, media platforms and exchanges into a single touch-point, empowering direct advertisers and GroupM agencies with the highest level of efficiencies and analytics.

Proteus is integrated into ten of the largest and most respected DSPs including; MediaMath, AppNexus, ONE by AOL and The Trade Desk. This unique programmatic technology creates a holistic view of the digital ecosystem providing advertisers with unparalleled audience reach, scale, campaign insights and efficiencies – future proofing brands.

Founded in 2007, The Exchange Lab services more than 700 clients across 50 markets worldwide with offices in London, New York, Chicago, Los Angeles, Toronto, Montreal, Vancouver and Singapore.