NEW YORK, LONDON, TORONTO – Sept. 25, 2014 – The Exchange Lab, the world’s largest programmatic digital media marketplace, today announces an integration with Turn, industry leading marketing software and analytics platform, to strengthen its global technology platform proposition to marketers.
The relationship will allow marketers to take advantage of Turn’s ecosystem, which makes over 100 billion advertising interactions, analyses over 1.5 trillion customer attributes and provides instant access to billions of marketing data points every day. The Exchange Lab will gain from Turn’s additional targeting capabilities and inventory opportunities, with particular strength in Europe and Asia.
The decision will add market leading technology to The Exchange Lab’s roster of DSPs and make its positioning an even more comprehensive solution to marketers. It will also extend The Exchange Lab’s footprint in APAC markets aided by Turn’s advanced retargeting functionality. The partnership will allow marketers to see a consolidated view of their programmatic spend and create honest competition between the platforms to drive performance.
Chris Dobson, Executive Chairman, The Exchange Lab, said: “Turn is an ideal integration for us in a time of global advertising evolution. The technology will bring together the efficiencies of online display and enable our advertising agency partners and marketers to create highly targeted audience delivery for brands, serving the most effective data-driven digital advertising possible.”
Wolfgang Maasberg, Senior Vice President of Sales & Field Operations at Turn, said: “With The Exchange Lab’s premium inventory now available through the Turn Platform, marketers have more choice for executing engaging and efficient campaigns within the same interface used for media planning, programmatic execution and advanced analytics.”
Turn joins a leading line-up of marketing technologies accessible to The Exchange Lab’s clients including MediaMath, The Trade Desk, DoubleClick Bid Manager, AOP, Yahoo Ad Exchange, AppNexus and TubeMogul among others.