CANNES – June 16, 2014 – The Exchange Lab, the world’s largest programmatic digital media marketplace, and MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced a partnership to integrate MediaMath’s technology into The Exchange Lab’s proprietary technology platform, Datalab.
The alliance will enable The Exchange Lab to leverage MediaMath’s extensibility, algorithmic decisioning and advanced support of private marketplaces, allowing for a fuller market view and the greater reach for The Exchange Lab’s client base.
“MediaMath’s technological prowess and extensive global presence make them a perfect partner for us at a time when The Exchange Lab is not only looking to provide greater coverage of technologies and players in the space, but also to increase our global footprint solidifying our position as the largest programmatic digital media marketplace in the world,” states James Aitken, CEO, The Exchange Lab.
“Our integration with The Exchange Lab will help deliver superior performance and enable marketers to plug in and utilize their own proprietary data from the get-go. We know that The Exchange Lab will fully utilize our powerful decisioning capabilities and unmatched level of efficiency for programmatic marketing success on behalf of their clients,” adds Dave Reed, MD EMEA at MediaMath.
The Exchange Lab’s unique multi-platform solution unifies all of the top DSP, marketing technologies and exchanges into a single touch-point that drives the highest level of efficiency for advertisers. MediaMath joins a leading lineup of marketing technologies accessible to The Exchange Lab’s clients including, The Trade Desk, DoubleClick Bid Manager, AOP, Yahoo Ad Exchange, AppNexus and Tubemogul among others.
About The Exchange Lab
Founded in 2007 in the U.K., The Exchange Lab, the largest programmatic digital media marketplace in the world, is a privately held company that serves more than 300 clients across more than 50 markets worldwide with offices in the U.K., Canada, the U.S., Singapore and Turkey. The company’s proprietary analysis and trading platform, DataLab, allows for integration of the best programmatic players across display, video, mobile, social and content through a single, cost-effective source. To learn more, visit and follow us @exchangelab.
MediaMath (mediamath.com) is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath, which has experienced triple-digit year-over-year growth since inception, has a seasoned management team leading 12 global locations across five continents. Key clients include every major agency holding company, operating agency, and top brands across verticals.