As we usher in 2016 with personal resolutions and the promise of new advances in marketing technology, The Exchange Lab helps put programmatic in perspective with our Winter Playbook.
In this edition we show you how to make sense of your data, demonstrate how brands use real-time insights to adapt their campaigns in the moment, and explore viewability as a KPI. We showcase our CSO Tim Webster as he shares his marketing predictions for 2016, and we show you how to take advantage of big events like Superbowl 50 when planning campaigns. We also highlight a new product, Market Sync, which allows you to adjust your messaging based on the state of markets, stocks, commodities and currencies. Finally, we introduce you to some of our team members who share their resolutions for the new year and a mulled wine recipe to warm you up after a long day on the slopes.
We hope you enjoy, and encourage you to reach out to our knowledgeable team with your questions or comments.