Effective as of September 10th, 2014
The Exchange Lab is the world’s largest programmatic digital media marketplace. Founded in 2007 in the UK, The Exchange Lab is a privately held company with offices in London, New York, Toronto, Singapore and Istanbul. The Exchange Lab is committed to protecting your privacy. We’ve outlined our data policies below to provide you with information and to show you how to opt out of Online Behavioural Advertising (OBA) should you wish to do so.
The Exchange Lab is committed to protecting consumer privacy and respecting your right to choose whether you continue to receive advertising selected based on your browsing history or OBA. The Exchange Lab is an active member of the industry associations that govern the use and policies around online consumer privacy including the IAB Europe, IAB UK, IAB Canada and the European Interactive Digital Advertising Alliance (EDAA).
The Exchange Lab helps Advertisers connect with consumers who may be interested or could benefit from an Advertisers’ products by using various technology suppliers to supply these adverts to a computer or device. When your computer or device receives an advert, the technology suppliers place a cookie on your computer to enable it to identify the computer or device in the future. All information collected by these cookies and used for OBA is non-personal identifiable information (Non PII). None of the information we collect is ‘personal data’ or ‘sensitive personal data’ as defined by the Data Protection Act.
All OBA data is used purely for the tailoring of adverts that are delivered to a computer or a device. The Exchange Lab does not sell or rent Non PII information and it is not disclosed to any organization outside of The Exchange Lab for any purpose other than tailored OBA. Security standards and procedures to safeguard this information are maintained in order to prevent unauthorized use, alteration or removal. Employee access to this information is limited to those who require access in order to perform their assigned duties. Non PII information is retained only for as long as required to fulfil the purpose for which it was collected or as required by law. Non PII information that is no longer required is shredded, erased or de-personalized.
The Exchange Lab is sensitive on the issue of advertising to children under 12 and children’s privacy. Our website and solutions are neither developed for, nor directed at, children or at websites primarily directed to children. If you believe a child has provided us with personal information and you would like to have the information removed, please contact us at firstname.lastname@example.org.
How to Opt Out
The Exchange Lab adheres to the IAB Europe OBA Framework and principles and allows all users to ‘opt out’ of advertiser specific advertisements that are delivered using OBA methods. Every advert delivered by The Exchange Lab and its technology partners which uses OBA data, includes an ‘Ad Choices’ Icon. Once this Icon is clicked, it will direct users to an ‘opt-out’ page. Post ‘opt out’, users will no longer receive OBA adverts pertaining to that advertiser. Users are also free to ‘opt out’ of further advertisers adverts by following the same procedure above. Or you can opt out by following the links below;
What is a cookie?
A cookie is a simple text file that is stored on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what’s in your shopping basket.
For more information about online behavioural advertising (OBA) and user choices please visit www.youronlinechoices.com/uk/
For Further Information
Complaints handling – Protecting consumer privacy is of the utmost priority to The Exchange Lab. If for any reason you would like to log a complaint regarding how your data is used please contact email@example.com
Please contact firstname.lastname@example.org for any further questions about The Exchange Lab’s privacy, security, and data practices.