The Exchange Lab works with brands and agencies to plan and execute the most effective, strategic digital advertising campaigns. We provide a brand safe environment that adheres to all of the industry codes of conduct, offering campaign transparency and viewability metrics.
But that’s not all. Every campaign is unique so we tailor our solutions to your marketing objectives.
Build Brand Awareness
We take a programmatic approach to brand advertising.
Focusing on audience first, we connect brands with their consumers in the right place, at the right time, across devices.
Acquire New Customers
Discovering new customers online (prospecting) is about growing your audience pool.
Prospecting allows you to identify those most likely to be potential customers, connect with them and then multiply this at scale.
Once you’ve found your audience you need to re-engage these valuable customers.
We do this by continuing to build the relationship through content that clearly communicates your message. The customers that have shown an interest in your brand are more likely to engage, whether your campaign metrics are awareness or conversion based.
Whatever your marketing objectives, you want tangible results and that’s what we deliver.
We adjust campaigns using real-time insights to inform budget weightings and spend allocations to ensure the best campaign performance possible. You don’t need to worry about how much you are putting against video, display or mobile specifically - we do that for you.