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What is a Meta-DSP?

The digital advertising landscape is constantly evolving and adding new technology offerings. The Meta-DSP is the latest and most effective tool in programmatic advertising. But what is it exactly? In this video marketers and industry leaders take a stab at explaining the meaning of a Meta-DSP in their own words. GroupM's CDO, Rob Norman and The Exchange Lab’s CSO, Tim Webster share the true definition.

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Cannes Lions 2016 Highlights

The Exchange Lab and brands such as Deutsche Telekom, King.com and General Mills talk about what matters to them in digital.  

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CMO Insights at Cannes – Online and Onboard

Marketing experts from Mastercard, CA Technology and Deutsche Telekom discuss the progress of creativity and technology at Cannes Lions 2016.

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Unicorns, Racehorses & Tortoises – The Race to Digital

Highlights from the Cannes Lions 2016 Exchange Lab panel in association with C-Squared and CNN. Hear from Mastercard, Tata Communications and King.com, among others on what is on their minds when it comes to digital.

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Viewability: Seeing is Believing – Live at Cannes

Highlights from the IAA cabana at 'Cannes Lions International Festival of Creativity 2016' on Thursday 23rd June 2016. Exchange Lab CSO, Tim Webster and other top execs give their opinion on what it means to them.

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Blurred Lines – Who and What Matters in the Future of Programmatic

Marketing and media specialists from Mastercard, Intel and GroupM run through their highlights from the Exchange Lab and Ad Age panel at Cannes Lions 2016.  

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Super Yacht Sundown – Welcome to Cannes Highlights

What brings brands to Cannes? Marketers from top brands and agencies reveal their agendas.

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IAA Live from Cannes: In Conversation With Rob Norman

Rob Norman, Chief Digital Officer at GroupM discusses real-time bidding and Meta-DSP, Proteus at IAA Live from Cannes Lions 2016.

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