Mad Men, Wise Women: Kate Le Messurier
Mad Men, Wise Women: Meet the pioneers of modern marketing This video series reminisces on the wise words of marketing and cultural legends, giving an insight into how these quotes still ring true in today's world of modern marketing. Kate Le Messurier, VP, Client Services at The Exchange Lab recalls a quote by the frequently referred to "The Socrates of San Francisco", Howard Gossage - "Nobody reads ads. People read what interests them, and sometimes it's an ad." Kate looks at the shift from push to pull advertising, and how we can reengage with consumers.
Filed underOur Culture
Philips Marketer Discusses Programmatic Potential
M&M Global and The Exchange Lab hosted an exclusive breakfast briefing in London on 4 November 2015. In this video, Philips marketer Ivo van den Brand discusses the potential of programmatic and his thoughts on the morning. The topic of the day's session was: ‘Learn how programmatic technology is shaping the future of marketing for brands.’
Chris Dobson Reflects On Our Programmatic Event
Chris Dobson, Executive Chairman at The Exchange Lab, reflects on the programmatic breakfast briefing held in conjunction with M&M Global in London on 4 November 2015. Dobson highlights some of the key takeaways from the programmatic event which focused on how technology is shaping the future of marketing for brands.
Programmatic Breakfast Briefing Highlights
M&M Global and The Exchange Lab hosted an exclusive breakfast briefing in London on 4 November 2015. The topic? 'Learn how programmatic technology is shaping the future of marketing for brands.' Here are some highlights from the morning.
How To Get The Most Out Of Programmatic Partners
Jemima Villaneuva, Strategic Partnerships Director at The Exchange Lab discusses how best to work with programmatic partners, explaining the importance of transparency and being open for a promising relationship, taking her experience working with IHG as an example. This session is from The Exchange Lab's programmatic breakfast, hosted with M&M Global.
How Advertisers Can Improve Marketing Measurement
Nick Manning, CEO at leading independent marketing analytics company, Ebiquity and Tim Webster, Co-Founder and CSO at The Exchange Lab discuss common client advertising challenges and how they can overcome them through marketing measurement. A number hot industry challenges are tackled in this session including viewability, transparency and fraud.
Filed underPanel Discussion
Unlock The Value Of Your Data Management Platform (DMP)
Hear about the rise of client side DMPs and how advertisers can use data to improve ROI and engagement as Zuzanna Gierlinska, Director of DMPs at Oracle Marketing Cloud talks through five actionable tips for data management platforms. This session was filmed at The Exchange Lab's programmatic breakfast.
The Future Of Publishers And Their Audience
Jeremy King, MD Publishing at M&M Global, Jim Freeman, Group Sales and Trading Director at The Telegraph and Dominic Good, Global Sales Director at The Financial Times discuss the future of publishers and their audience. This session was filmed at The Exchange Lab's programmatic breakfast.