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What is a Meta-DSP?

The digital advertising landscape is constantly evolving and adding new technology offerings. The Meta-DSP is the latest and most effective tool in programmatic advertising. But what is it exactly? In this video marketers and industry leaders take a stab at explaining the meaning of a Meta-DSP in their own words. GroupM's CDO, Rob Norman and The Exchange Lab’s CSO, Tim Webster share the true definition.

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The Exchange Lab: Consumer Journey

Follow a day in the life of Beth, an Exchange Lab consumer.

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