What is a Meta-DSP?
The digital advertising landscape is constantly evolving and adding new technology offerings. The Meta-DSP is the latest and most effective tool in programmatic advertising. But what is it exactly? In this video marketers and industry leaders take a stab at explaining the meaning of a Meta-DSP in their own words. GroupM's CDO, Rob Norman and The Exchange Lab’s CSO, Tim Webster share the true definition.
Filed underBrand Awareness
The Exchange Lab: Consumer Journey
Follow a day in the life of Beth, an Exchange Lab consumer.