Unicorns, Racehorses & Tortoises – The Race to Digital
Highlights from the Cannes Lions 2016 Exchange Lab panel in association with C-Squared and CNN. Hear from Mastercard, Tata Communications and King.com, among others on what is on their minds when it comes to digital.
Blurred Lines – Who and What Matters in the Future of Programmatic
Marketing and media specialists from Mastercard, Intel and GroupM run through their highlights from the Exchange Lab and Ad Age panel at Cannes Lions 2016.
How Advertisers Can Improve Marketing Measurement
Nick Manning, CEO at leading independent marketing analytics company, Ebiquity and Tim Webster, Co-Founder and CSO at The Exchange Lab discuss common client advertising challenges and how they can overcome them through marketing measurement. A number hot industry challenges are tackled in this session including viewability, transparency and fraud.
The Future Of Publishers And Their Audience
Jeremy King, MD Publishing at M&M Global, Jim Freeman, Group Sales and Trading Director at The Telegraph and Dominic Good, Global Sales Director at The Financial Times discuss the future of publishers and their audience. This session was filmed at The Exchange Lab's programmatic breakfast.
Cannes Lions: The Future of Programmatic Panel with M&M Global
A panel of industry experts from; Carat, WFA and Deutsche Telekom, MediaMath, Appnexus and Exchange Lab discuss the future of programmatic. Hosted by M&M Global (Charlie Crowe) and The Exchange Lab at the 2014 Cannes Lions Festival of Creativity.
Festival of Media Global: Getting With The Brand Program
The Exchange Lab, AOL, AppNexus and DataXu panel discuss the issues of data, transparency and why brands should get with the programmatic program.
How Marketers Can Successfully Leverage RTB To Drive Customer Acquisition
The benefits of Real-Time Bidding (RTB) are obvious, advertisers can set the price they are willing to pay to target specific users. Thierry Bazaay speaks on the FFWD advertising and marketing panel in Toronto, 2013.