Fall 2017 Programmatic Playbook

This special anniversary edition of the Programmatic Playbook is a celebration of how far we’ve all come in digital over the last decade. As one of the pioneers in programmatic advertising, reflecting on the incredible innovation and massive growth of our industry and technological capabilities in the last 10 years is astounding.

 

What’s inside?

  • In this Playbook we’ll show you how to succeed with programmatic, creating lasting connections with your customers and increasing ROI.
  • Bridging the gap between creative and programmatic
  • Why a data activating multi-platform approach is key for success
  • Programmatic predictions and how to future-proof your brand
  • Case studies for AO.com and Fresh Pet Vertical insights and tips for retail and travel
  • …and more!

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