posted on May 10th, 2018

PROGRAMMATIC SPECIALIST (TORONTO)

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ABOUT THE EXCHANGE LAB:

The Exchange Lab is a Programmatic Specialist, connected to the world’s largest digital media marketplace, providing a fully managed service to direct clients and agencies. With data at the core, the company’s proprietary technology, Proteus, enables multi-platform programmatic solutions and integrates data from the world’s leading DSPs, adservers, viewability and verification partners as well as first and third-party customer data. Proteus’ unique programmatic technology creates a holistic view of the digital ecosystem, translating data into a unified format. This empowers The Exchange Lab’s team of Programmatic Specialists to make informed decisions that can be actioned directly through the system’s unique Trading, Optimization and Reporting applications. Headquartered in London, and founded in 2007, The Exchange Lab operates from offices in the UK, North America and Asia.

ROLE OVERVIEW:

The Programmatic Specialist supports clients in achieving their marketing objectives. They are adept at building long-term trusted relationships with agencies and direct clients by delivering superior client service and results. This strategic role encompasses both campaign management and client service and knowledge of each is required. Our Programmatic Specialists work closely with sales and ad operations to plan and offer relevant solutions. They are also charged with coordinating campaign set-up, tag and creative execution, and client campaign goals.

They will demonstrate the ability to think creatively, strategically structure RFPs and Media Plans and communicate effectively internally and externally. This person must also have strong analytical skills and keen attention to detail. This role will also include managing and optimizing campaigns on a daily basis, along with managing a portfolio of clients and accounts. To deliver to our clients, we must understand everything about them. We are looking for a Programmatic Specialist with a keen interest in the programmatic space as well as business to join our North American business to deliver value in every pitch, every campaign and every interaction. Our clients should look forward to our proposals and be impressed by our innovation and service. This key role is vital for client satisfaction, campaign efficiency, and ultimately the longevity of client relationships.

ROLE RESPONSIBILITIES:

  • Strategic client engagements with clients resulting in recommending, developing and planning campaigns that deliver on client objectives.
  • Manage and optimize digital campaigns executed in a programmatic ecosystem.
  • Build Media Plans, including selecting tactics and DSPs appropriate to each campaign.
  • Pace and Monitor yield on all Campaigns.
  • Test new Products and Platforms.
  • Provide proactive ongoing and meaningful communication and client updates.
  • Be responsible for campaign implementation, management and reporting.
  • Respond to campaign briefs and RFPs sent by clients.
  • Accurately enter new leads, contacts and campaign information into CRM system.
  • Provide accurate and complete trafficking instructions to the Ops team to ensure 100% on-time campaign implementation and delivery.
  • Monitor campaigns and trouble shoot issues with internal support teams and external clients.
  • Coordinate and attend events and client meetings.
  • Check discrepancies in billing each month.
  • Work with Analytics to determine any trends from data.
  • Above all, monitoring the health of the client relationship and provided strategic advice.

SKILLS & EXPERIENCE REQUIRED:

  • Relevant digital marketing experience, preferably in online media.
  • Hand on experience with digital campaign management.
  • Bright, charismatic, inspirational with the ability to win credibility with clients.
  • Strict attention to detail and ability to prioritize and to focus on multiple tasks in a high pressure environment.
  • Experience working in a client facing environment and a history of driving satisfaction.
  • Must be able to work collaboratively in a strong team environment.
  • Analytical and numbers orientated.
  • Good presentation, communication and interpersonal skills with the ability to articulate and deliver messages effectively.
  • Ability to work and communicate remotely with team and direct report.
  • Experience in one or more DSPs is valued (DBM, Mediamath, The Trade Desk, AppNexus, Videology, AOL).

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